About Us — The Forge Agency

Most offices still run the processes they ran five years ago, with more people.

The tools to automate that work now exist. What's missing is knowing what to build, and having the technical depth to build it right.

That's the gap we fill. We sit with the owners and operators of small and mid-sized businesses, find where AI can take on the repetitive work, then build it, deploy it and hand it over. You can also keep us on as your AI engineer, without the full-time hire: we learn how each team works, build the tools, teach people to use them, and keep improving them month after month.

Andrew and Lisa

Andrew

Founder & CEO

Andrew starts every system the same way he started this company: by getting fed up with doing something by hand. He built his first automations to clear the operational mess out of his own work, got his time back, and saw the same trap all over the construction trades. Million-dollar operations run on spreadsheets, sticky notes and the one person who knows how it all fits together.

He'll sit with an owner and map how the business actually runs, then go build the fix himself. No account managers, no hand-offs. A longtime competitive weightlifter, he brings the same approach to the work: build it right, load-test it, get a little better every rep.

Andrew runs every engagement personally, from the first call to the system that's still working a year later.

Lisa

Head of Growth

Lisa is a co-founder of ROI Metal Buildings, where she worked in high-ticket B2B sales and saw how a growing operation actually runs. She uses that to pick out which office jobs are worth automating first.

She runs sales for Forge, so she's often the first person you'll talk to. Once a job is agreed, Andrew handles the client work and delivery from there.

The principles behind every system we ship.

Outcomes over outputs.

We price for a defined result, with a written scope. Any extra hours are capped in writing. If it doesn't move a number, we don't build it.

Speed is a feature.

A single-workflow install runs over two working sessions with your team, because momentum matters. Slow rollouts kill adoption. Larger work follows a written scope and schedule.

Simplicity scales.

The best automation is the one that breaks the least. We design for clarity and resilience: systems your team can understand, audit, and trust.

We don't build dependencies.

Every system we ship, you own. No proprietary black boxes. No lock-in. We hand over full documentation and train your team.

We turn your spreadsheets into systems.