About Us

We turn your spreadsheets into systems.

The Forge Agency is an AI automation and search-visibility firm for construction-trades businesses. We don't sell software — we architect, build, and deploy the systems that let builders, contractors, and building-products companies grow without drowning in office work.

Our Mission

Make human labor optional for everything that should be automated.

Most businesses are running the same manual processes they were running five years ago — just with more headcount. The tools to automate those processes now exist. The barrier isn't technology; it's knowing what to build and having the technical depth to build it right.

That's the gap we fill. We work with the owners and operators of construction-trades businesses to identify exactly where AI can do the heavy lifting — then we build it, deploy it, and hand it over.

What would need to be true for this business to 10× output without 10× headcount?
— every engagement starts here

The Team

The humans behind the machines.

Andrew

Founder & CEO

STRATEGYINTEGRATIONSDEPLOYMENT

Andrew starts every system the same way he started this company: by getting fed up with doing something by hand. He built his first automations to clear the operational mess out of his own work, got his time back, and saw the same trap all over the construction trades — million-dollar operations run on spreadsheets, sticky notes, and the one person who knows how it all fits together.

He's the rare builder who speaks both sides. He'll sit with an owner and map how the business actually runs, then go build the fix himself — no account managers, no hand-offs, no jargon. A longtime competitive weightlifter, he brings the same approach to the work: build it right, load-test it, get a little better every rep.

Andrew runs every engagement personally — from the first call to the system that's still quietly working a year later.

Lisa

Head of Growth

B2B SALESSCOPINGDELIVERY

The strategic force behind Forge Agency's expansion. Lisa is also the co-founder of ROI Metal Buildings, where she sharpened her expertise in high-ticket B2B sales and operational scale. She brings that same precision to identifying automation opportunities and ensuring our productized workflows solve the most painful bottlenecks in the market.

She owns the client relationship from first conversation through deployment — making sure every engagement is scoped correctly, delivered on time, and produces results the client can actually measure.

How We Work

The principles behind every system we ship.

01

Outcomes over outputs.

We don't sell hours or deliverables. We sell working systems that produce measurable results. If it doesn't move a number, we don't build it.

02

Speed is a feature.

We deploy in 72 hours because momentum matters. Slow rollouts kill adoption. Our default is: build fast, test in production, iterate.

03

Simplicity scales.

The best automation is the one that breaks the least. We design for clarity and resilience — systems your team can understand, audit, and trust.

04

We don't build dependencies.

Every system we ship, you own. No proprietary black boxes. No lock-in. We hand over full documentation and train your team.

Your competition is already automating.

Book a free 30-minute strategy call. We'll map out exactly where autonomous systems can remove your biggest operational bottlenecks.

Book a Strategy Call