Insights

Field notes from real builds.

Case studies and working notes on AI automation, SEO, and GEO for construction-trades businesses. Real numbers from live engagements — no theory, no stock photography.

Case StudyJune 11, 2026 · 4 min

One spreadsheet, seven salespeople: the ROI Metal Buildings dashboard

How a metal-building manufacturer gave seven reps a private window into their own deals — without changing the spreadsheet that runs the business.

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Case StudyIn progress

A Pacific Northwest general contractor — SEO & AI visibility

Publishing once the results are real, not projected.

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