Generative Engine Optimization
When buyers ask ChatGPT, Perplexity, Gemini, or Claude to recommend leading vendors in your category — we make sure your name comes back.
The Shift
B2B buyers no longer start research with a Google blue-link list. They type a question into an AI engine and read back a curated short-list of vendors. By the time a prospect reaches your site, they've already received a recommendation from a model. If your name isn't in that short-list, you don't get the inquiry. You don't get the demo. You don't get the chance to compete.
The companies that get cited by AI in 2026 will be the default vendors of 2030. The ones that don't will spend the rest of the decade outbidding them on Google Ads.
Methodology
We organize every GEO engagement into five workstreams that run in parallel, not sequence. Each has measurable output every month — never opaque, never on-faith.
Map exactly how AI engines describe you today.
We run a defined prompt panel across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — measuring exactly which queries cite you, which cite your competitors, and where the gaps live. The output is a quantified scorecard you can compare against every month.
What we do
You see your starting position with the same precision as your competitors do.
Make AI engines confident about who you are.
AI engines have to recognize your business as a single, canonical entity before they can recommend it. We resolve name and domain splits, deploy Organization, Product, FAQ, and Article schema, and reinforce one canonical identity across Wikidata, Wikipedia, Crunchbase, LinkedIn, and the registries the models weight most.
What we do
Your entity stops being guessed at and starts being recognized.
Build the source-of-truth pages models want to cite.
AI engines preferentially quote structured, authoritative content. We build the comparison hubs, technical specs, quantified case studies, and category-defining glossary pages that become the primary sources models reach for when answering category-level queries about you and your industry.
What we do
Your own pages become the source models cite — not your competitors'.
Get cited where the models actually look.
AI engines weight third-party authority sites heavily. We place targeted content — analyst notes, industry trade pieces, podcast appearances, academic and association references — on the exact sources the models index when answering buyer queries in your space.
What we do
When the models look for authority, they find you.
Measure every week. Iterate against the data.
GEO isn't a one-shot. We re-run the prompt panel weekly, track mention frequency, sentiment, and competitive position over time, and adjust strategy based on what's actually moving. The result is a live dashboard, not a one-time report.
What we do
You see what's working, what's not, and what we're changing — every week.
Investment
GEO outcomes scale with how aggressively we run the methodology. We're honest about that — the cheapest tier won't get you into category leadership. Pick the altitude that matches the outcome you actually want.
Foundation only. Stop bleeding attribution.
OutcomeClean entity. Stop being misattributed when AI does mention you. Foundation for later.
Will not get you into category-leadership answers. We'll tell you that up front rather than sell you on it.
What's included
Show up where it matters. Validate the channel.
OutcomeVisible in 2–3 mid-tail category prompts. Mentioned in answers about specific use-cases.
Limited competitive push. Won't reliably outrank category leaders on head-of-category queries — that's Foundry.
What's included
Win the category. Challenge the leaders.
OutcomeCited by name alongside category leaders across head-of-category prompts. Story re-anchored to you.
Designed for companies treating AI search as the primary top-of-funnel for the next 24 months.
What's included
Setup invoiced at signature, due net-15. Monthly retainer invoiced on the 1st, due net-15. Auto-renews month-to-month after the minimum term — cancellable with 30 days' notice.
Before you book
Forge Compass is our free self-serve audit tool. Run a scan against your domain and get a structured report — entity health, category visibility, attribution leaks, and the specific gaps a GEO engagement would close. We follow up within 24 hours with a personalized walkthrough. The audit is the first deliverable in a Foundry engagement, so you start the engagement already a step ahead.
Ready when you are
Book a 30-minute call. We'll run live AI queries against your category together — you'll see exactly what your buyers see when they ask.
Book a Strategy Call