Website Design & Build

Sites that sell. Agents that scale.

AI-native website builds. Conversion-engineered, agent-ready, deployed in days. Sites that sell — and a stack that lets us bake intelligence directly into them when you're ready.

The Shift

Most agencies build sites that look good. We build sites that work.

Every page, every section, every word is engineered around one question — does this make a qualified buyer take action? AI tooling lets us ship faster than traditional agencies, but the strategy is human: your offer, your audience, your conversion goals. The output is a site that does work, not one that wins design awards.

Dimension
Traditional Agency
The Forge
Timeline
8–12 weeks for a basic site
3 days to 4 weeks, by tier
Pricing
Custom quotes, scope creep
Fixed tiers, transparent floors
Approach
Visual design first, conversion later
Conversion architecture first, design serves it
Stack
WordPress + plugins + custom theme
Next.js + Tailwind on Vercel — fast by default
Output
A site that looks good
A site that moves pipeline

A website that looks beautiful but doesn't convert is just an expensive piece of art. We'd rather build something that pays for itself by Q3.

Methodology

Five workstreams. One pipeline.

Every build runs through the same five workstreams — scaled to the tier. An Express page hits all five in a week. A Custom Build runs them across six weeks of project-managed sprints.

01

Strategy & Architecture

Decide what every page is for before we draw it.

A site that converts starts before the design tool opens. We map your audience, the offer, the buyer journey, and the specific action each page exists to drive. Every section gets a job before it gets a layout.

What we do

  • Conversion goal definition per page
  • Audience and offer-fit interview
  • Information architecture and page-job map
  • Reference patterns from sites that already work in your space
Outcome

You see the blueprint before pixels move — no surprises in week three.

02

Design System

A brand language that scales past one page.

We build a small, opinionated design system: typography, color tokens, spacing, components. Not a 200-page brand book — just the pieces a real site needs, sized for AI-assisted iteration so you can extend it without us once we hand off.

What we do

  • Type system, color tokens, spacing scale
  • Reusable component library aligned to your brand
  • Editorial accent moves — italic, weight, scale — for premium feel
  • Documented in code so AI tools can extend it
Outcome

A consistent visual language that holds up at 5 pages or 50.

03

Build & Integration

Modern stack. Real performance. No agency theater.

We build on Next.js + Tailwind, deployed on Vercel. Page-speed, Core Web Vitals, and SEO foundations are non-negotiable. Integrations get wired in cleanly — Calendly, Stripe, your CRM, your analytics — without bolting on a CMS that nobody on your team will ever log into.

What we do

  • Next.js + Tailwind on Vercel — fast by default
  • Form-to-CRM, scheduling, payment, and chat integrations
  • CMS only when content velocity actually demands it
  • Mobile-first, accessible, lighthouse-clean
Outcome

A site that loads instantly, ranks cleanly, and connects to the tools you already pay for.

04

Conversion Wiring

Make every visitor measurable.

Analytics, conversion tracking, schema, and event instrumentation are wired in from day one — not bolted on after launch. Every CTA fires a tracked event. Every form fields into your CRM. The site arrives knowing how to tell you what works.

What we do

  • GA4 + Meta Pixel + LinkedIn Insight tracking
  • Conversion events on every CTA, form, and scheduled call
  • Schema markup for Organization, Product, FAQ, Article
  • A/B-ready structure for future iteration
Outcome

On day one you can answer the question "is this site working?" with data, not vibes.

05

Launch & Iterate

Ship clean. Then keep shipping.

Launch is a milestone, not a finish line. We handle QA, deploy, DNS, post-launch monitoring, and a 30-day iteration window where the highest-leverage adjustments come for free. Most sites need at least one revision after real traffic shows what people actually do.

What we do

  • Pre-launch QA across browsers and breakpoints
  • Domain, DNS, SSL, redirect handling
  • Post-launch monitoring (Sentry, uptime, analytics)
  • 30-day iteration window included
Outcome

You launch with a site that works — and a feedback loop that makes it work harder over time.

Investment

Four tiers. Pick the surface.

Fixed price floors. Transparent scope. Most clients start with Express to validate an offer, then ladder up to Business when they're ready to make their site the operating front door.

Express Landing Page

One page. One offer. Live in under a week.

from $1,500
3–5 day turnaround

Best forFounders who need a high-converting page for one offer or campaign — fast.

OutcomeA polished, conversion-architected landing page that proves the offer before you commit to a full site.

No deep integrations and no CMS — this is a focused conversion surface, not a content machine.

What's included

  • Single-page, conversion-architected layout
  • Custom copy aligned to your offer + audience
  • Brand-aligned visual design tokens
  • Mobile-first, accessible, lighthouse-clean
  • Form + analytics wired in
Start with Express

Custom Landing Page

Bespoke design + copy. A real launch.

from $3,500
1–2 week turnaround

Best forA real launch — new product, funded round, paid-ad campaign, or category claim.

OutcomeA landing page designed from scratch around your offer — visual identity, copy, structure, all original.

Single page with up to one integration (Calendly, Stripe checkout, or form-to-CRM). For multi-page systems, see Business Website.

What's included

  • Bespoke design + copy from scratch
  • A/B-ready structure (headline, hero, social proof variants)
  • One integration: scheduling, payment, or CRM
  • Custom interactions and motion where they earn attention
  • Conversion event tracking
Launch with Custom LP
Recommended

Business Website

A real website for a real business. Not a brochure.

from $7,500
3–4 week turnaround

Best forEstablished businesses replacing or upgrading their main site as primary top-of-funnel.

OutcomeA 5–8 page site with cohesive design, technical foundations, and integrations — the operating front door for your business.

Built for clarity and conversion, not for design awards. If you want maximalist motion or experimental UX, that's the Custom Build tier.

What's included

  • 5–8 pages, cohesive visual + editorial design
  • Technical SEO foundation (schema, sitemap, page speed)
  • Up to three integrations (CRM, scheduling, payments, chat)
  • GA4 + conversion event instrumentation
  • Email-deliverability hardening (SPF, DKIM, DMARC)
  • Optional CMS for blog or case studies
  • Optional AI integration (lead qualifier, intake bot, or content agent) wired into your CRM
Build with Business

Custom Build

Your site as a revenue surface. Project-managed.

$15,000+
6+ week engagement

Best forCompanies treating their site as a real revenue surface — not a brochure.

OutcomeA site that doesn't just inform — it qualifies, books, sells, and supports. AI agents and automations baked into the experience, not bolted on after launch.

Scoped against actual hours at quote time. Examples: gated portals, AI-assisted product pages, multi-site architecture, deep CRM/ERP integration.

What's included

  • AI / automation embedded in the site experience (qualifying, booking, support, content)
  • Multi-page or multi-site architecture
  • Custom backend behavior or app-style interactions
  • Project-managed sprints with weekly checkpoints
  • Dedicated post-launch optimization retainer (optional)
Scope a Custom Build

50% deposit at engagement, balance on launch. Express invoiced flat. Custom Build scoped against actual hours and quoted before contract — no surprises.

AI Inside

Every Forge site can be wired with intelligence.

Lead-qualification chatbots. Customer-support agents. Content engines that generate and publish. Internal copilots that brief your team. We build the AI agent practice — your website is just one of the surfaces it can live on.

Business Website tier

One AI integration included — typically a lead qualifier or intake bot wired into your CRM.

Custom Build tier

Unlimited AI/automation integrations. The website becomes a delivery surface for your agent stack.

Not available on Express or Custom Landing Page — those are focused conversion surfaces, not platforms for ongoing intelligence.

See the AI Agents practice
Diagnose firstFree

Not sure if a new site is what you actually need?

Forge Compass is our free self-serve audit. It scans your domain and tells you where the real conversion gaps are — sometimes a fresh build, sometimes just GEO investment or technical SEO. Honest answer plus a personalized walkthrough within 24 hours.

Run Forge Compass

When you're ready

Stop paying for sites that decorate.

Book a 30-minute Build Brief. Bring the offer; we'll bring a scoped recommendation, a realistic tier, and a launch date.

Book a Build Brief